With the vast amount of choices available in terms of landscape, bidding options, and other targeting options, display network advertising can be a chore even for the most seasoned marketers. However, with the right digital agency, it can be a breeze. From ad assets creations, to selecting the right target group, to the optimization, and finally to bidding strategies, we are here to help.
We would start off by setting your campaign strategy and give it a structure that we would stick with through the campaign run. This would be in line with campaign goal and allocated budget. We help to position and drive your business towards success from the start.
Campaign proper would start from targeting of the audiences, where we would narrow down the behaviour, demographic, and the surfing behaviour of your audiences. From there, we would decide on the ad placements and asset creation that would be attractive to your audiences. The banner asset creative would also be curated based on your campaign objective - be it a branding ad, brand recall ad, or a tactical ad.
Once it captivates the audiences, the banners would be clicked and the target audience would be directed to a landing page. When done right, this landing page would help to convert your page visitor into leads or direct conversion. The landing page would be optimized and designed in a way that it is relevant directly to your ad ran, thus effectively zeroing down into what the target prospect is looking for. Each individual landing page would ideally not only align with your banner ad, but would be informative and attractive enough for immediate lead conversion to take place.
This is not all. While it is up and running, constant monitoring would be done on our end, and we would continue to optimize the site, the ad, and make improvements that would directly impact your ads and results. Each ad would have a unique tracking code where we would be able to gauge the performance of each banner ad. A comprehensive campaign assessment would follow at the end of the campaign for ROI tracking and it would be able to act as future campaign references.
You can contact us to talk more about your project