Search Engine Marketing (SEM)

Giving you the edge to search in search engines such as Google, we allow consumers to be exposed to your brands when they search for products and services in search engines.

As a reliable and targeted tool, search engine marketing is the true ROI marker. Enhancing your business online presence through paid search, a large numbers of targeted audiences would be exposed to your site and your offerings. This is the perfect tool to be used alongside your various digital advertising platforms including search engine optimization. For search engine marketing, you only pay for clicks when a user actually go to your site - making it one of the cost effective digital marketing strategy.

We offer keyword search, which lays the foundation of search campaign. Our team would help in identifying the right keywords for your business that would decide the right traffic and target audiences to be led to the site. Through our optimization process for your paid search campaign, you would be able to obtain the business leverage at the lowest possible cost with lowest risk and guaranteed ROI. By not follow a one-formula approach, each search engine marketing (SEM) campaign is specially designed to suit the needs, objective, and allocated budget for the campaign. With a multi-channel and multi-dimensional approach, expect to see your ads running through a myriad of networks including Google, Facebook, Instagram, LinkedIn, and other targeted websites using banner ads, affiliate marketing, and remarketing to get ahead of your competitors.

With campaign management, we would be able to manage the life cycle of each campaign, and with the right set of ads and keywords. Your campaign would be optimize ever so often to ensure it is running at optimized rate in terms of bidding cost and exposure. At the same time we would also conduct market analysis on competitor’s activities that are bidding against same and similar group of keywords. With that, we can be ahead of the competitors and bid not only competitively but also effectively.

Analysis and reporting would also be done before, through, and after the campaign (depending on the running period of the campaign). An in-depth analysis using analytical tool would study the demographic and psychographic of users that click into your site. With that, we would be able to further optimize during the campaign itself, and during the end of the campaign run, to better planned for next upcoming campaigns. Running on the belief that campaigns should be transparent between agency and the client, reporting tool would also be given to the client to analyse the effectiveness of the campaign.

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