Regardless what kind of marketing campaign and how successful of your marketing plan the fundamental is “Design”. Design a strategy, Design a campaign, Design products, etc.
Without a “Design” regardless how good you are, you failed.
Now is the new age digital world you can have good design on you marketing campaign but if your online store (web design) have been neglected and it means nothing to you.

What are the principles of design?
The principles of design describe the ways that artists use the elements of art in a work of art. Balance is the distribution of the visual weight of objects, colours, texture, and space. If the design was a scale, these elements should be balanced to make a design feel stable

What are the elements of design?
Elements of design described here are point, line, shape, form, space, colour, and texture. And we gathered information about various design principles, like the balance, proportion, perspective, emphasis, movement, pattern, repetition, rhythm, variety, harmony, and unity.

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